You’ve spent years building your brand and developing rich relationships with your customers. You’ve made huge investments in terms of both time and money in catering your products and services to the needs of your customers. That’s why your organisation is so successful. You know your customers.
So why would you send one generic campaign message to everybody?
I can help you set up a professional email marketing platform for your organisation.
Whether you have a full-blown customer relationship management (CRM) platform or a simple-yet-ageing Excel spreadsheet of customer details, I can help you design and integrate your systems to ensure that your data moves as seamlessly as possible between each. For example, making sure the customer data you have in Salesforce or Xero makes it across to Mailchimp or Campaign Monitor, and vice versa. Once this is achieved, you can really start to harness your customer data to segment and target your campaigns.
When you have a sales promotion, upcoming event or regular newsletter that you wish to send to all, or part, of your customer base, you still need to ensure that the relevant information and customisations are included so that even “bulk” messaging remains relevant to each recipient. This goes beyond mere “mail merge”: for example, you could send a holiday sales promotion nationwide, whilst showing the category of products your individual customer is most interested in and their closest store details. You’re generally limited only by how good your customer data is.
I can help you design your campaigns to professionally reflect your brand whilst achieving your campaign goals and delivering the best ROI. Every email campaign is tested on a multitude of devices and email clients to ensure the best readability and accessibility.
You retain ownership of templates so you can invest in setting them up, then continue to re-use and re-purpose campaigns for increased economies of scale in your marketing.
In addition to newsletters and promotional campaigns, many email service providers (ESPs) such as Campaign Monitor offer transactional email abilities. Transform your invoicing, shipping notifications, dropped cart emails, password reset requests, welcome emails and other individual “one-to-one” communications to professionally reflect your brand at every customer touchpoint.
Every email template is tested on a multitude of devices and email clients to ensure the best readability and accessibility.
Rather than sending the campaign and then promptly forgetting about it, I’ll help your organisation ensure that feedback and results from every campaign and customer interaction informs your future strategy, so that your marketing ages like a fine wine. Together we’ll make sense of email client open rates and click engagement, and how your email campaign interacts with your broader campaign activities across social media, video, TV, print and radio.